Global In-app Advertising Market 2015-2019


◆タイトル:Global In-app Advertising Market 2015-2019
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆資料形式:pdf / 英語
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About in-app advertising
In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network’s code into the developer’s app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.

Technavio’s analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

[Covered in this report]
This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.

The report consolidates revenue generated from the following regions:
• Americas

The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio’s report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

[Key regions]
• Americas

[Key vendors]
• Chartboost
• Flurry
• Inmobi
• Millennial media
• Mopub

[Other prominent vendors]
• Byyd
• Fiksu
• Google
• iAd
• Kiip
• Matomy Media
• Mobile Network
• MobPartner
• OfferPal Media
• PubMatic
• RevMob
• Science

[Market driver]
• Growing adoption of smartphones and tablets
• For a full, detailed list, view our report

[Market challenge]
• Stiff competition from substitutes
• For a full, detailed list, view our report

[Market trend]
• Growing popularity of mobile app install ads
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?


PART 01: Executive summary

PART 02: Scope of the report
Market overview
Customer segments
Base year
Vendor segmentation
Top vendor offerings

PART 03: Market research methodology
Research methodology
Economic indicators

PART 04: Introduction
Key market highlights

PART 05: Market landscape
Market overview
Product life cycle
Market size and forecast
Market size and forecast
Five forces analysis

PART 06: Geographical segmentation
Global in-app advertising market by geography 2014
Global in-app advertising market by geography 2014-2019
In-app advertising market in Americas
In-app advertising market in APAC
In-app advertising market in EMEA

PART 07: Key leading country
In-app advertising market in US

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
Competitive scenario
Competitive analysis
Comparison of leading vendors
Other prominent vendors

PART 14: Key vendor analysis
Millennial Media

PART 15: Appendix
List of abbreviation

PART 16: Explore Technavio

[List of Exhibits]

Exhibit 01: Product offerings
Exhibit 02: Global mobile ad spending market 2014-2019 ($ billions)
Exhibit 03: Global in-app advertising market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global in-app advertising market by geography 2014
Exhibit 06: Global in-app advertising market by geography 2014-2019
Exhibit 07: In-app advertising market in Americas 2014-2019 ($ billions)
Exhibit 08: In-app advertising market in APAC 2014-2019 ($ billions)
Exhibit 09: In-app advertising market in EMEA 2014-2019 ($ billions)
Exhibit 10: In-app advertising market in US 2014-2019 ($ billions)
Exhibit 11: Global mobile devices market 2014-2019 (millions of units)
Exhibit 12: Global smartphone and tablet penetration 2014-2019 (by % of global population)
Exhibit 13: Global Internet penetration 2014
Exhibit 14: Leading countries by Internet usage 2014
Exhibit 15: Global mobile connections by generations 2014-2019
Exhibit 16: Cellphone Internet users 2014-2019 (billions)
Exhibit 17: Impact of drivers


Chartboost, Flurry, Inmobi, Millennial media and Mopub, Byyd, Fiksu, Google, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, OfferPal Media, PubMatic, RevMob, Science