Global Programmatic Advertising Spending Market 2016-2020

プログラマティック広告支出の世界市場2016-2020

◆タイトル:Global Programmatic Advertising Spending Market 2016-2020
◆商品コード:IRTNTR9272
◆調査・発行会社:Technavio (Infiniti Research Ltd.)
◆発行日:2016年4月25日
◆ページ数:54
◆資料形式:PDF / 英語
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:広告
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【資料の概要】

当調査レポートでは、プログラマティック広告支出の世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、プログラマティック広告支出の世界市場規模及び予測、種類別分析、デバイス別分析、地域別分析/市場規模、主要国別分析、市場の成長要因、市場の課題、市場動向、競争状況などの情報をお届けいたします。

・エグゼクティブサマリー
・市場概観
・業界の構造分析
・プログラマティック広告支出の世界市場:市場規模及び予測
・プログラマティック広告支出の世界市場:種類別分析
・プログラマティック広告支出の世界市場:デバイス別分析
・プログラマティック広告支出の世界市場:地域別分析
・プログラマティック広告支出の世界市場:アジア市場規模
・プログラマティック広告支出の世界市場:アメリカ市場規模
・プログラマティック広告支出の世界市場:ヨーロッパ市場規模
・プログラマティック広告支出の世界市場:主要国別分析
・プログラマティック広告支出の世界市場:成長要因
・プログラマティック広告支出の世界市場:課題
・市場動向
・競争状況
...

※上記の和訳は最新内容ではない場合があります。下記の英文概要・目次が最新版です。

About Programmatic Advertising Spending
Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publisher’s content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the user’s profile, an ad is displayed within 0.05 seconds of the user opening the publisher’s content.

If no campaign targets a user’s profile, the server seeks to match the impression programmatically by requesting response from traders, ad networks, and supply side platforms. If the impression is not cleared, the server may seek to erase the impression in a direct programmatic way through private exchanges. Even then, if the impression is not cleared, the request is forwarded to an open ad exchange, aiming to achieve liquidity. Open ad-exchange sends a bid request containing information about the user’s browser, website URL, and ad type to multiple bidders that include traders, ad networks, and demand-side platforms.

Technavio’s analysts forecast the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• ONE by AOL
• BrightRoll
• SpotXchange
• Tremor Video

[Other prominent vendors]
• Adconion Media Group
• AppNexus
• Convertro
• Criteo
• Dárriens Media Exchange
• Facebook
• Google
• Kontera
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• StickyADS.tv
• TobeMogul

[Market driver]
• Growth in video RTB
• For a full, detailed list, view our report

[Market challenge]
• Lack of quality inventory
• For a full, detailed list, view our report

[Market trend]
• Rapid growth in APAC and South America
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

【資料の目次】

PART 01: Executive summary
• Highlights

PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Summation errors

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Market segmentation by type
• Global programmatic advertising market segmentation by type
• Global programmatic advertising market by open auction
• Global programmatic advertising market by automated guaranteed
• Global programmatic advertising market by invitation-only
• Global programmatic advertising market by unreserved fixed-rate

PART 07: Market attractiveness by type
• Market attractiveness by type

PART 08: Market segmentation by device
• Global programmatic advertising market by device
• Global programmatic advertising market by desktop
• Global programmatic advertising market by mobile

PART 09: Market attractiveness by device
• Market attractiveness by device

PART 10: Buying criterion

PART 11: Geographical segmentation
• Geographical segmentation of global programmatic advertising market
• Programmatic advertising market in Americas
• Programmatic advertising market in EMEA
• Programmatic advertising market in APAC

PART 12: Key leading countries

PART 13: Market attractiveness
• Market attractiveness by geography

PART 14: Market drivers

PART 15: Impact of drivers

PART 16: Market challenges

PART 17: Impact of drivers and challenges

PART 18: Market trends

PART 19: Vendor landscape
• Competitive scenario
• Other prominent vendors

PART 20: Appendix
• List of abbreviation

PART 21: Explore Technavio

[List of Exhibits]

Exhibit 01: Market segmentation of global programmatic advertising market
Exhibit 02: Global programmatic advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global programmatic advertising market segmentation by type in 2015
Exhibit 05: Features of various types of programmatic advertising
Exhibit 06: Global programmatic advertising market segmentation by type in 2020
Exhibit 07: Global programmatic advertising market segmentation by open auction 2016-2020 ($ billions)
Exhibit 08: Global programmatic advertising market segmentation by automated guaranteed 2016-2020 ($ billions)
Exhibit 09: Global programmatic advertising market segmentation by invitation-only 2016-2020 ($ billions)
Exhibit 10: Global programmatic advertising market segmentation by unreserved fixed-rate 2016-2020 ($ billions)
Exhibit 11: Market attractiveness of global programmatic advertising market by type during the forecast period
Exhibit 12: Global programmatic advertising market by device in 2015
Exhibit 13: Global programmatic advertising market by device in 2020
Exhibit 14: Global programmatic advertising market by desktop 2016-2020 ($ billions)
Exhibit 15: Global shipments of desktop, smartphone and tablet 2011-2015 (millions)
Exhibit 16: Global programmatic advertising market by mobile 2016-2020 ($ billions)
Exhibit 17: Market attractiveness of global programmatic advertising market by device during the forecast period
Exhibit 18: Geographical segmentation of global programmatic advertising market 2016-2020 ($ billions)
Exhibit 19: Programmatic advertising market in Americas 2016-2020 ($ billions)
Exhibit 20: Programmatic advertising market in EMEA 2016-2020 ($ billions)
Exhibit 21: Programmatic advertising market in APAC 2016-2020 ($ billions)
Exhibit 22: Market share by revenue of top 10 countries in global programmatic advertising
Exhibit 23: Market attractiveness of the global programmatic advertising market in various geographies during the forecast period
Exhibit 24: Impact of drivers
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Programmatic advertising on mobile web and mobile applications in 2014 and 2015



【掲載企業】

ONE by AOL, BrightRoll, SpotXchange, Tremor Video, Adconion Media Group, AppNexus, Convertro, Criteo, Dárriens Media Exchange, Facebook, Google, Kontera, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StickyADS.tv, TobeMogul.


【資料のキーワード】

プログラマティック広告、プログラム、広告支出、競売、モバイル、デバイス

【調査方法】

一次資料による調査(業界専門家、ベンダー、代理店、顧客等を対象にしたデプスインタビュー調査など)及び二次資料による調査(Technavio独自のプラットフォーム、産業書籍、企業報告書、ニュース記事、アナリストレポート、貿易協会、政府機関発行データなど)

【免責事項】
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